100% Traceable Apparel Company The Fision Launches With The Blueprint For Circular Brands

The Fision is a new, transparent, 100% traceable apparel company that is reimagining the apparel industry’s value chain and how brands can operate as circular fashion houses. The Fision’s sustainability practices focus on transparency and accountability, starting with the soil that grows the cotton and technology that allows us to track and record the history of the garment through its life cycle.

The Fision is officially launching its label on Friday, April 21, with a preorder happening today, April 20. With a selection of cotton T-shirts in white, black, and navy colorways, The Fision minimizes its carbon footprint by utilizing 80% Good Earth Cotton, a regenerative farming method allowing for soil to sequester more carbon than the entire cotton growth life cycle emits. Each garment uses a remainder of recycled cotton in its manufacturing, further solidifying a circular model.

Josh Gelder, CEO of The Fision states, “The legacy fashion industry is not moving fast enough, or too often, legitimately. The technology available to us all is ripe for innovation, and we at The Fision intend to lead with speed and purpose in our product experimentation, learning, and evolving with new developments so that we remain at the forefront of sustainable apparel.”

As a savvy and sustainable brand, The Fision employs technology like blockchain and QR codes to create real-time verification of each product. Transparency like this is subsequently the bar for how fashion brands can remain accountable in the journey through the supply chain, ensuring traceability. FibreTrace® has teamed up with The Fision, using its innovative technology to capture and authenticate the movement of each garment.

By allowing customers to trace the journey if each item from seed to sew, The Fision enables more informed decisions at the point of each purchase. This ensures that they can trust the sustainability claims made by the brand. Additionally, traceable packaging uses recycled from 100% ocean-bound plastic pollution.

“We are not only committed to communicating the truth about our products while exposing the environmental and societal impacts of the fashion industry,” The Fision CEO Gelder notes. He affirms that Fision is “holding ourselves accountable from the inside out. From our unique ‘Ownership by All’ company structure to our radically transparent production practices, we aim to inspire change.”

With a new app to follow, The Fision also offers organizations a custom graphic program that demonstrates the traceability of their garments while allowing them to create dynamic, personalized content that can better engage their audience. Sustainability and ethical practices behind each garment reflect the possibility for more brands to build stronger connections with their audiences through sustainable fashion.