True to its name, the Nyx Professional Makeup Worth The Hype Volumizing & Lengthening Mascara is certainly worth the hype, so much so that it’s an Allure Best of Beauty winner and has garnered five stars from over 1,500 happy reviewers on Target. It’s easy to see why: it’s insanely black and easy to build up, and not to mention the tapered brush makes it seamless to get to those hard-to-reach inner corners. It’s the next best thing to falsies.
Those looking for a cleaner formula will be delighted to land upon W3ll People’s Expressionist Pro Mascara, an Allure Best of Beauty winner revered for more than just the fact that it lists parabens, phthalates, PEG, and mineral oil on its list of no-no’s. Lashes will instantly take to the molded rubber brush, which coats every hair from root to tip for separation at its finest, as well as the castor seed oil, sunflower seed oil, and cellulose plant fiber in the formula, which helps maintain lash health.
The Hot Fluff Mascara from Jason Wu Beauty is the ultimate workhorse. There are two iterations to choose from, both of which contain the same lash-loving formula but with a different brush to cater to your unique lash needs. While the Volume and Length option features a slim tapered nylon brush to elongate, the Volume and Curl one has a curved nylon brush to lift stubborn lashes. In terms of formula, you’ll find castor oil, jojoba oil, and biotin inside, which work together to moisturize and promote growth. And the formula is water-resistant so you can rest assured it won’t smudge or fade throughout the day. Like we said, workhorse.
Pur’s Fully Charged Mascara gives you the same lash-boosting thickness you’d yield from magnetic lashes, but without the hassle of fumbling with a whole band. Powered by magnetic technology, the formula works by attracting “negatively-charged lashes to the positively-charged formula,” says the brand. The result: instantly fuller-looking lashes. This formula also contains a mix of biotin and peptides to nourish brittle lashes and prevent premature shedding, as well as carnauba wax for all-day separation and curl.
The all-gold packaging on Grande Cosmetics’ GrandeDrama Intense Thickening Mascara is a constant reminder of its trophy-worthy formula. Enhanced with conditioning castor oil as its key ingredient, it’s the ideal solution for those looking to repair damaged lashes without foregoing mascara completely. We’re also into the hourglass-shaped brush, which helps create massive volume at the roots.
Pacifica Beauty’s Activist Volume & Curl Mascara is what plant-based beauty dreams are made of. The formula feeds your lashes the good stuff via a mix of plant wax, plant fibers, and vegan collagen. Together, these improve the health of your lashes and provide them with next-level plumping.
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