12 hours, US$1.9 billion in goods: the success of China’s ‘lipstick brother’

China’s Li Jiaqi, a top live-stream salesman widely known as the “lipstick brother”, sold US$1.9 billion in goods on the first day of pre-sales leading up to Alibaba’s annual shopping festival, as the country’s consumers splash out despite an economic slowdown. Alibaba is the owner of the South China Morning Post.Li, who earned his nickname by trying on various make-up products on his show and is also known as Austin Li, pre-sold 12 billion yuan in products ranging from Shiseido lotions to…

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