19 best Amazon dresses that keep going viral on TikTok

My most recent Google search? Best Amazon dresses. Yep. Despite the plethora of online retailers I usually shop at, it’s Amazon that I’ve recently been frequenting the most.

Forget what you thought you knew: Amazon Fashion is not an area that’s reserved for frocks from three seasons ago. Instead, it’s full to the brim with designs and brands that you wouldn’t be shocked to find at ASOS, John Lewis or even Net-A-Porter.

Don’t believe me? Even the bloggers are at it. From Zeena Shah to Marianne Smyth and Alba Martin, they’re all shopping labels such as Tommy Hilfiger, Calvin Klein, Levi’s and even the site’s own line: The Drop. Trust me, Amazon Fashion is an influencer favourite.

The most avid of TikTok scrollers (me) will also tell you that almost every other video on the For You page is an Amazon haul these days, with un-boxings and try-ons of styles that genuinely look ten times more expensive than they are. Lauren Wolfe shared this front twist bandeau style midi dress a few weeks ago and I’ve not been able to stop thinking about it since.

Sdencin Y2K Twist Knot Front Ribbed Knit Bandeau Bodycon Dress

It gives serious Khaite vibes with its knitted fabric and midi length, while the expensive-looking twisted neckline means you could style it with both dainty and chunky jewellery, an up-do or loose beachy waves.

The best part? With Amazon Prime Day 2023 nearly upon us, you can bet that the best Amazon Prime Day fashion deals will include loads of Amazon dresses to treat yourself to. In fact, there are already some amazing early deals to be had – so much so that I’m questioning if I can actually wait until the 11th of July.

From summer dresses and floaty dresses to beat the heat, to white dresses, long-sleeve dresses and wedding guest dresses, you’re guaranteed to find it (hopefully with a discount).

The Drop Women’s Sade Linen Cut Out Midi Dress

Amazon Essentials Women’s Cosy Knit Sleeveless Bateau Neck Midi Dress

Whether you’ve got a holiday coming up or your wardrobe just needs a little refresh for the season, don’t sleep on the best Amazon dresses.

Scroll to shop the 15 styles that keep selling out.

For more from GLAMOUR UK’s Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.