Mercedes-Benz, meanwhile, continues to drop new models in the EQ lineup that aim to satisfy a more plush vision of electric luxury, with overboard tech, nautical styling, and less engaging driving dynamics. But the roomy EQS nonetheless seems perfect for a specific subset of EV buyers (retired dentists, as the joke goes). In contrast, the Audi e-tron GT and Porsche Taycan siblings from Volkswagen AG lean into the lowslung, more aggressive sport-sedan style. But those characteristics come at the cost of cramped interiors and far less range—while easily costing much more than the new Pure.
In fact, as much as the Pure now undercuts or at least solidly competes with the rest of the luxury EV market, to an extent this cheapest Air variant also presents a challenge for Lucid internally. Moving downmarket from six-figure hyper-sedans without a more significant differentiation other than range and output now makes that GTP, for example, at $179,000 a serious question of dollars spent per additional horsepower or mile of range.
A solid roof, high-quality interior, spectacular driving dynamics, and similar styling—all at almost half the cost—will likely make the Pure an easy choice for most buyers. As a spoiled rotten speed freak and dedicated road tripper, my hypothetical money would probably go to a Grand Touring hoping for the right balance of range and at least a bit more power. But in the real world, charging network infrastructure still needs radical improvement, meaning every Air is still a city car so the cheapest RWD Pure, therefore, might well be the best bet.
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