Arguably the most significant change that comes with the 2024 Land Cruiser is the sharp drop in price. The trucks will retail from the “mid $50,000 range,” which is shockingly about $30,000 cheaper than the previous generation. This transforms the Land Cruiser from something you could argue was overpriced to a competitive vehicle that may be a better choice than offerings from Ford, Jeep, and Land Rover.
The dimensions of the vehicle have changed to help give it even more of an edge off-road: it’s now “4.4 inches narrower and 1.2 inches shorter.” The power comes courtesy of a 2.4-liter four-cylinder hybrid powertrain which is capable of producing 326 horsepower and 465 lb-ft of torque. As you might expect from a high-end off-road vehicle, all-wheel drive comes as standard. Non-performance features include a 12.3-inch touchscreen display and Toyota’s Safety Sense 3.0 driver assistance system which comes as standard on all models.
While that “mid-$50,000” price tag seems appealing, a few optional extras or a more desirable trim may see the price edge closer to the six-figure misery many buyers of the previous generation Land Cruiser encountered. This includes the “First Edition grade,” a limited trim that Toyota is only producing 5,000 of. In this particular case, the extra money will get you “round heritage LED headlamps, roof rack, rock rails, and exclusive interior design,” according to the company.
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