As America focuses on Black History Month throughout February, we’ll take any opportunity to amplify the stories of Black-owned and Black founded fashion brands. If you’re serious about leading an anti-racist life, you’ll know that actions speak louder than words.
Nothing speaks louder than putting your money where your mouth is, and that’s precisely why we put together a guide to some – just some, mind – of the Black-owned and Black founded fashion brands you need to know about.
At the top of the industry, fashion has always been disproportionately run by (old) white men – we’re talking from the high street up to designer. The diversity and inclusivity that many brands say is important must be magnified.
It needs to change at every level in the industry, starting with brands paying their garment workers (mainly women of colour) fair, living wages – and not just by getting Black models to wear their clothes. The amount of Black designers, especially in the luxury market, is still minimal.
When Virgil Abloh passed away last month, his loss was doubly painful because he had fought so hard and opened so many doors for himself and others – yet through his role at Louis Vuitton, he remained the only Black creative director of a major fashion house.
While brands Must Try Harder, you hold the ultimate power to raise up a label (or shut one down) when you’re shopping in your role as a white ally.
This list, by no means definitive, includes plenty of smaller businesses that often face higher hurdles to overcome in setting up their brands (especially since Covid-19.) Before you add to basket, train your mind to think about who you are supporting with your hard-earned cash.
This is one of the most sustainable ways to shop too. Ask the questions. And remember that all of these labels are to be supported for more than just this month. Think next season, next year, next decade and be committed to raising Black fashion brands to become household names that will resonate into the next century and beyond.
For more from Glamour UK Fashion Director at large Alex Fullerton, follow her on Instagram @alexandrafullerton
Black owned fashion brands to support…
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