4 New Electric Cars That Are A Tough Sell – SlashGear

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4 New Electric Cars That Are A Tough Sell – SlashGear

Next up, we’ve got a trio of vehicles from Toyota, each with the same fundamental problem as the Mazda MX-30 — not enough battery range for the price. The price-to-range difference between the best-selling EVs and the worst is stark. This seems to prove that range anxiety is a genuine concern among potential EV buyers.

After dragging its tail on EV adoption, Toyota introduced the bZ4X in 2022, while Subaru unveiled a rebadged bZ4X called the Solterra. These had an additional problem hampering sales — the automaker recalled both EVs soon after launch for possible loose-fitting wheels. The results are dismal sales numbers, with Toyota selling only 1,220 bZ4Xs and Subaru with 919 units of the Solterra. It didn’t help that a Toyota bZ4X starts at about $44,000 for 222 to 252 miles of range. For the same money, the Kia EV6 is available with up to 310 miles of range.

The same problem plagues the Lexus RZ, with reports saying only 185 units left the factory for North America in 2022. With its sub-$65,000 MSRP and EPA-rated 196 miles of driving range, it’s easy to see why the Lexus RZ 450e is a hard sell. 

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