40 best high street beauty products under £30, according to GLAMOUR editors

When it comes to the best high street beauty products, you really are spoilt for choice these days. For starters, everything spanning skin, makeup, hair and more is under one roof, tightly packed onto shelves close to overflowing. Purse-friendly skincare formulas have come on leaps and bounds, so it’s not unusual to find the same transformative actives in a serum for £20 as you would in a luxury product. And finally, the high street is embracing makeup brands with shade ranges that are inclusive for all.

Take Boots, for example. In the last couple of years alone, it’s transformed its shop floors to create discovery zones that encourage exploration. Even better, it’s accumulated must-have brands, like Fenty, Huda and UOMA that were previously hard to come by. It’s brought us American exports like the top-selling skincare brand CeraVe. And it’s challenged beauty parameters, making it broader, more inclusive and all-encompassing (which means your mental and sexual wellbeing also gets a look-in).

Legacy makeup brands like Maybelline, Max Factor and L’Oreal have stood the test of time, building upon their formulas to bring us foundations, mascaras and brow stylers that stand up against luxury labels. And skincare innovators like The Inkey List, The Ordinary and BYBI have joined the ranks, too.

Marks & Spencer’s beauty emporium has also undergone an overhaul. Alongside cool new fashion collaborations, you can also pick up trailblazing hair products from the likes of Aveda, Living Proof and ColorWOW (which hairstylist Chris Appleton swears by on his celeb clients, JLo and Kim Kardashian). There are well-being brands such as Neom and This Works and forward-thinking, conscious choices like REN and L’Occitane.