Packaging as such is becoming more and more important as a tool to attract consumers. Here are the five reasons why going for a well-designed packaging can have a big impact on your sales.
Sometimes, companies spend time and effort on making their products feel good in your hands. This means that you will have something nice to keep for yourself. It is more likely that you will buy another item or just recommend the custom retail box printing product to people without any encouragement at all.
A good design makes your product look interesting and exciting. It can be a nice feeling to have a nicely packaged item among your things which you might not even open because of its beauty. When we don’t get what we expected, it can make people angry. Sometimes this is because we put a lot of time and effort into getting something, but then life gets busy and we never do it. But sometimes even if we haven’t done anything, when the product doesn’t work or is broken in some way, this can make us angry too.
Almost every marketer understands the importance of an attractive packaging. More than 80% of marketers consider product packaging as a critical marketing tool to attract new customers and increase brand visibility. This is only because of the fact that well designed and attractive packaging can not only fulfill a functional purpose, but also help promote a product by creating brand awareness.
Even if you’re a regular person with no marketing knowledge, then you will still prefer buying things in an elegant looking package rather than a simple one. Because it’s mainly our human nature to want things which look good apparently specially. We don’t go in detail for what is inside. So, this is how smart marketers have been attracting customers since years.
The process of unboxing is a great way for consumers to satisfy themselves. There are many reasons why people enjoy this experience, including:
1)One can smell new items and see what’s inside before buying them
Some people like to smell new clothes before they buy them. When you get a package for the first time, you might open it and take a deep breath. You can see what’s inside and smell all of your favorite scents. When you buy something, it is good to see it and smell it up close before you buy. You can then know that you are paying for the right thing. Sometimes people give their money to someone else who will send them a package in the mail with what they bought inside. This is nice because then they can open the package and see if the thing inside is what they wanted or not.
2)Revealing flaws or damaged packaging allows satisfaction without having purchased something.
You want to avoid the hassle and stress of returning something you’ve just bought. Make sure that there are no signs it has been misrepresented. For example, if the price or quality is not what you expect from, don’t even think twice before going back to return it.
When we buy things, it is important that we are satisfied. That’s why manufacturers should tell us if the product they made isn’t good. If they do this, then you will know before you spend your money and you can decide if you want to keep spending your time with this company. You can buy a product and it turns out to be good, then it was worth the price. If a product is not good, then it is clear that they bought the wrong thing.
3) Opening up boxes feels like opening presents on special occasions, it adds excitement to any day
A present is always more fun when you know what’s in store. When we open presents, it is exciting because we do not know what will happen next. This makes our days seem brighter because we are always wondering what will happen next. This is different than when you know the end of the story already. When you have friends and family around, events are more fun. Everybody gets to spend time together and then they feel happy. These packaging will make each other happy today by spending time with each other.
4) inspecting each layer of your packaging carefully before removing anything further
When you open a present, the first thing that hits you is how much time and effort went into it. You can really start to appreciate all of this time and effort that went into making sure every detail from the packaging to the finishing touches were perfect.
The best part of unwrapping a gift is that you can find out what is inside before it is given away. You can see each layer before taking anything off. You will know what you are getting first.
5) It makes you feel part if something bigger than just yourself
When you open up your new product, there is this feeling that the world was waiting for it. It makes them feel like they have been a part of something bigger than themselves.
When consumer get a new present from one of their favourite brands or creators, it brings them joy. But it is even better now that they are an ethical company with the principles of back to basics in mind.
6) When opening an item from overseas delivery there’s always that giddy initial sense of relief followed quickly
The feeling of getting a package and it’s been shipped across the ocean is really good. It feels so happy to have it delivered right outside your door. You can’t wait to open it and feel that sense of relief when you know your package made it. The unboxing experience is a very important one and for some, people just love to take their time and do it properly. Some people don’t want to rush the unboxing process by opening all the folds, checking what’s inside the box. This also adds a sense of anticipation by excitement when you see the item in front of you for the first time after opening it slowly and carefully.
Conclusion:
A powerful vision of identities, values and quality is immediately visible to the consumer initiating a dynamic product experience. The right packaging can build an emotional relationship with your customer that lasts long after they’ve bought it. It’s a safe bet to say that to order custom packaging will remember your brand and leave their unboxing experience in the back of their mind.
