Twitter currently has a maximum runtime allowance of 140 seconds for videos, with frame rates capped at 60 fps, and file size limited to 512MB or lower. The maximum resolution allowed is 1280 x 720, and there are limitations on audio bitrate, sound profile complexity, channel separation, and even aspect ratio. Twitter has made some relaxations for images, allowing users to go up to 4K resolution for photos, but videos are still a pain.
Musk might just prove to be the magic potion for video uploads on Twitter. When a user asked if there was a chance that longer videos will be a thing on Twitter, Musk responded with enthusiastic affirmation. The billionaire didn’t offer any further information on when this feature can be expected, and what users can expect to change except a longer runtime.
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— Elon Musk (@elonmusk) October 30, 2022
The new Twitter chief faces the monumental task of turning Twitter into a cash cow. With the future of social heavily skewed toward video consumption, longer videos just might boost the engagement figures on the platform. Instagram and TikTok have repeatedly increased the maximum length of video uploads, so there’s definitely a precedent for Twitter to allow longer uploads. With longer videos, there’s also the opportunity to insert ads, especially the interstitial types, which are the bread-and-butter for YouTube video creators. Maybe Musk’s appeal can lure more creators to the platform by letting them post longer videos, or he can somehow convince advertisers or influential personalities at trying the formula.
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