6 ‘expensive hair’ secrets the pros use on their celebrity clients

“Expensive hair” is trending, from Expensive Brunette to the Expensive Bob. The question is, what sets those looks apart? Rather than a specific shape or shade, we’re catching on to the difference we can make to our hair by giving it the love it deserves.

According to the experts, the key to bougie strands is: attention to detail, overall condition and regular maintenance. As for how that plays out specifically, we asked some of Hollywood’s most trusted experts to share their recommendations on how we can upgrade our hair game.

Here’s the pro secrets to seriously expensive looking hair…

Keep on top of your trims

One top tip when it comes to making sure your haircut looks expensive is to keep on top of your hair trims. “Getting your hair cut regularly has almost gone out of fashion,” says Zoe Irwin, colour and styling trend forecaster and creative director at John Frieda. But, “when you get your hair cut regularly, you get this amazing weight, which is what gives hair that swing and healthiness. That swish,” she says.

“Split, dry ends are the first tell-tale side of your hair quality,” agrees celebrity hairstylist and ColorWow international creative director, Dom Seeley. “So if you want to look expensive make sure you keep on top of your hair cuts.” As for where to focus your energy, the front pieces and bottom edge are the most important. “Generally speaking, the hair that people see, is the hair around the face, so face-framing and fringes will always make the hair look more premium,” says celebrity hairstylist, Pete Burkhill. “As will nice chunky, blunt ends,” he adds.

Go bespoke

Just like perfectly fitting jeans, haircuts that look beautifully tailored to you will make all the difference. This means choosing a stylist who will take account of your face shape, bone structure and lifestyle. If you get a chop that requires a lot of styling everyday, you’re already fighting a losing battle if you’re routine doesn’t leave room for it. When it comes to curls, celebrity hairstylist, Dionne Smith, reckons a curl-by-curl cut is best. “The best cut for those with curly or coily hair is one that grants the opportunity to work with the hair’s natural texture such as the Deva Cut. This sees the stylist cutting on Afro hair in its dry state, with the curls cut section-by-section to allow the hair to fall naturally,” she says.