Athleisure brand Lululemon has taken a minority stake in Samsara Eco, an Australian company that uses enzymes to recycle plastics like polyester and nylon into new materials.
The investment is part of a multi-year collaboration with the recycling tech company as Lululemon looks to deliver on its environmental targets, part of a broader trend within the industry as big brands look to tech start-ups to help them achieve climate goals.
The two companies will work together to create new recycled nylon and polyester from apparel waste, Lululemon said in a statement.
The companies did not disclose the financial details of the deal.
Learn more:
Why Big Brands Are Investing in Sustainability Start-Ups
Ralph Lauren and Lululemon have joined the likes of H&M Group, Kering and Chanel in pouring money into innovations that could reduce the industry’s environmental impact.
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