Bud Light officially dethroned as America’s No. 1 beer

Article content

After 22 years of being the No. 1 beer in the United States, Bud Light has officially fallen to the second spot.

Article content

Modelo Especial is now the top-selling beer in America as the company has seen its retail sales skyrocket past $333 million in the four weeks ending May 28, Newsweek reported.

Article content

That marks a 15.6% surge from that same period in 2022.

Bud Light still made $297 million, but that calculated to a 22.8% drop in sales compared to the same time last year.

Anheuser-Busch, the parent company of Bud Light and Modelo Especial (in the U.S.), has seen its market cap value plummet $27 billion since April 1 when it debuted its partnership with transgender activist Dylan Mulvaney.

Bill Newlands, the CEO of Constellation Brands, Modelo Especial’s U.S distributor, said the surge in sales and its new No. 1 position “would take a little longer.”

Article content

Article content

He told Newsweek, “We’ve been very fortunate that that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.”

RECOMMENDED VIDEO

Constellation controls the Mexican beer brand in the U.S. and does not count as part of Anheuser-Busch InBev’s global volumes.

Meanwhile, as the hits just keep on coming to Bud Light and Anheuser-Busch, Mulvaney is ready to develop more trans partnerships.

There appears to be no end in sight for the boycotts against Anheuser-Busch but Mulvaney still believes more brands need transgender spokespeople.

“For a long time, I felt so lucky that these opportunities were coming my way that I thought it was by accident. But now I realize how much power I actually have,” Mulvaney told digital magazine Them.

Article content

“If a brand wants to work with me so bad, then they should work with other trans people, too,” she declared. “It’s not enough to just hire me, this white, skinny trans girl. I want all the dolls getting all the brand deals.”

Anheuser-Busch has lost billions since their partnership with Mulvaney began, but she refused to talk about the haters.

“I prefer not to name any of those people, because it gives them the satisfaction of believing they’re on my mind,” Mulvaney told the magazine. “It shows my followers that I’m standing up for myself, but also pushes that their narrative is loud enough to matter.”

She did admit the backlash has been terrifying.

“I’m scared,” Mulvaney said. “I never expected to have people following me, or experience such negative media attention. I walk into a room and I never know if somebody is going to really love me or really hate me.”

Article content