How Moses “Zay” Fofana Went From Modeling to Styling ASAP Rocky, Nas, Snot, Pi’erre Bourne, and More

When ASAP Rocky’s mysterious creative agency AWGE drops a new music video, one can expect to see some memorable outfits. Just look toward “Wave Gods,” which features Nas and ASAP Rocky, as a prime example. Hit-Boy opens the video propping up a pair of speakers on an apartment window sill while donning a Louis Vuitton football jersey designed by Virgil Abloh. Meanwhile, ASAP Rocky plays dice in a Supreme Gore-Tex jacket that features a still of Nas in the opening scene of Belly. Fittingly, Nas later appears in the music video wearing the exact white Avirex jacket he wore in the iconic Hype Williams movie. Of course, these styling choices don’t happen by coincidence but are calculated moves by stylists who work behind the scenes. 

“My goal was to try to pay homage to old Nas music videos. Everything, including Belly,” says Moses “Zay” Fofana, who is better known on Instagram as @Whoknowszay, one of the main stylists who helped bring looks for ASAP Rocky, Nas, and Hit-Boy in the “Wave Gods” video to life. “So I was like ‘OK, let me try to match his old persona to a new persona. Because overall he was working with ASAP Rocky. My goal was to put both of those worlds together. The new school and the old school.” 

Zay is the young 26-year-old stylist who is putting together some of the best looks for rappers ranging from Matt Ox to BKtherula. Aside from styling the artists in “Wave Gods,” Zay also styles rapper Snot—he dresses him in archival Kapital, Undercover, and Raf Simons pieces for recent music videos like “Doja’’ and major festival performances like Rolling Loud. Zay, who previously worked as a model, is also responsible for the Marni button-up, vintage Bape crewnecks, and custom Loso fitted caps Pi’erre Bourne wore in his “Couch” music video. Although Zay has only been styling for the past two years, working with genre-bending creatives like Hidji and Spike Jordan on music videos, he’s caught the attention of Instagram tastemakers like Hidden.NY and styled Super Bowl champions like Ogbo Okoronkwo of the Los Angeles Rams. 

We caught up with Zay to learn more about his work styling music videos, how he built his wardrobe, his experiences working with Hidji and the creatives at AWGE, and the advice he has for any young stylists looking to break into the industry.