The love child of Fendi and Versace has arrived.
After months of increasing anticipation, the Italian labels have finally released Fendace—a collaboration swap that was debuted during Milan Fashion Week back in September. The partnership finds Versace chief creative officer Donatella Versace teaming up with Fendi artistic director Kim Jones to create two separate collections that combine signature elements and time-honored codes from their fashion houses.
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship,” Jones said in a press release. “It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.”
Fendace consists of the “Fendi by Versace” range as well as “Versace by Fendi,” the latter of which was a joint effort between Jones and Silvia Venturini Fendi. The collections consist of ready-to-wear pieces, handbags, footwear, and accessories, which are presented in “an exchange of roles and brand codes.” Fendi’s double F logo is paired with Versace’s Baroque print, the Fendi baguette is paired with a Versace Medusa emblem, and a selection of tees and hoodies feature co-branded graphic designs.
The labels showed off Fendace with a Steven Meisel-photographed campaign as well as a men’s and women’s visual directed by Alec Maxwell.
“The campaign captures the same sense of friendship and energy we had when we were designing the collection,” Donatella said. “Kim is a visionary designer and innovator. To me, Fendace will always mean love.”
Check out the Fendace videos and photos above and below.
The swap is now available for purchase at Verscace and Fendi’s website, as well as pop-ups in cities around the world, including New York, Los Angeles, Dubai, London, and Tokyo.
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