Kim Kardashian faces backlash for claiming her beauty standards are ‘attainable’ for other people

Kim Kardashian is many things: a savvy businesswoman, a makeup queen, a fashion icon and a billionaire, what she is not, however, is relatable. And the reality star has come up against backlash for once again failing to recognise her “wealth privilege” during a recent interview with Allure. 

As part of the August issue of the magazine, for which the Skims founder is the cover star, the newly-blonde Kardashian discussed the fact that despite “genuinely caring about looking good”, she is finally “at peace” with being imperfect, something she has previously struggled to accept. 

She also went into detail about the beauty treatments that she currently uses, including giving herself “laser treatments” once she has put the kids to bed. In fact, several of the star’s comments in the article were heralded by fans as “refreshing” from one of the Kardashian-Jenner clan, with fans praising Kim’s honesty about the work she has had done and the parts of her body she struggles to accept. 

However, one comment in particular received less than a warm reception. When asked if she feels “responsible, even guilty, for setting an unrealistic, unattainable beauty standard”, KK replied “If I’m doing it, it’s attainable.”

Adding: “There are so many different beauty standards — whether it’s Gwen Stefani, Jennifer Lopez, Marilyn Monroe. When I was a teenager, [the look] was just blonde waifs.

 “My mentality was never like, you see them on TV or in magazines and pick who you want to be. It was always: Be yourself, find beauty in everything.”

And it’s this view of herself as a relatable role model that has really whipped up anger among those who have read the interview, with people calling out Kim’s “out of touch” and “delusional” claim that her beauty standards could be achieved by anyone.