Forget cooking, dating or renovating — balloon art looks set to be the next reality television phenomenon.
Seven has announced it is producing a new reality format called Blow Up, billed as a “one-of-a-kind” competition that challenges contestants to create inflatable works of art in a bid to be crowned Australia’s greatest balloon artist.
It will be hosted by Australian acting veteran Stephen Curry and comedian Becky Lucas, alongside balloon expert Chris Adamo and a host of celebrity guest judges.
Set to start filming in Melbourne next month, the series will put contestants through a series of challenges to turn ordinary balloons into supersized inflatable works of art.
Billed as “Lego but with balloons”, Curry said the show would leave viewers holding their breath with excitement.
“Blow Up is a celebration of artistry, skill, design and unbridled imagination,” he said.
“I’m so incredibly excited to be embarking on this bonkers adventure with Becky and these exceptionally talented artists, which is sure to remind me once again of my distinct lack of any discernible skills whatsoever.
“Rest assured, this is not ‘balloon animals and pirate swords’ – this is full scale, high-art balloon sculpture. These artists are the thoroughbreds of the inflatable arts.”
Blow Up will premiere on Seven in 2023.
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