The American retailer will sell items including apparel, nursery furniture and baby gear through a dedicated brand store on Amazon.com in the US and Canada. The collection will be available for purchase with the e-commerce giant’s Prime delivery.
”Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the US and Canada,” Mark Breitbard, president and CEO, Gap brand, said in a statement.
The announcement follows Gap’s dissolution of its Yeezy Gap partnership in September. The Yeezy Gap deal was wound down after around two years — it was originally supposed to last 10 years, with billion-dollar ambitions.
Learn more:
Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.
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