Stephen King, Neil Gaiman And More Share Funny Stories Of Failed Promo Appearances To Comfort Author After 2 People Came To Her Signing

Sitting down and writing a book tends to be the hardest part for many authors, but the art of publishing said book and promoting it isn’t something many speak about. It can be difficult to connect with readers as authors travel from state to state and city to city to promote their books. Unfortunately, this can lead to a less-than-stellar reception from the reading public. While readers might think that only happens to lesser-known writers, even celebrated writers have experienced failed promotional appearances, as Stephen King, Neil Gaiman, Margaret Atwood and more shared funny promo stories.

The renowned authors were prompted to share their sad promo experiences after independent author Chelsea Banning took to her Twitter account to share a recent story about a promotional stop for her debut novel. The up-and-coming author revealed only two people showed up out of 37 whom RSVP’d to the event. Banning explained in the tweet below how the lack of support made her feel.