Bartel’s warehouse sale attracts crazed shoppers

Fashionistas continue to queue for hours in the hopes they’ll get their hands on popular Melbourne fashion label Henne despite temperatures soaring on Saturday.

The label, run by Nadia Bartel, came under fire on Friday after TikTok account @itslucieeee shared footage of the enormous queue in Prahran she and a friend lined up in to score some sale items.

The footage shows hundreds of bargain hunters lining up from at least 6am on Friday in a bid to score discounted items at the brand’s warehouse sale.

Ms Bartel took to social media to apologise to her customers who queued for hours, with many also lining the pavement on Saturday as well.

“Today was wild,” she wrote on an Instagram story.

“We apologise to everyone that had to queue up in this heat but so much love and appreciation to all of you for coming.

“We are still open tomorrow (Saturday, February 18) and Sunday and have replenished stock.”

Social media footage showed a line of young shoppers spending their day waiting, with many queued nowhere near the warehouse but instead around the block and through a car park.

Comments on the video showed many had been waiting from 6am for the doors to open to nab some bargains.

“Ridiculous, I turned up and left no way!!!,” wrote one person.

“I did the same! Got there at 6.45 and drove straight back home,” posted another.

However, many others stated there was no warehouse sale worth waiting that long for but instead they’d had more success in the afternoon.

“I got there at 2pm, there was no queue and still got some great stuff! Worth going back in the arvo,” posted a satisfied customer.

“I missed out on going in the morning but there was still some goodies when I went around lunch,” said another.

The brand’s Instagram page stated everything at the warehouse sale would be $99 or less.