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OpenBet, a world leader in sports betting entertainment, has signed a new long-term partnership with OPAP, the leading gaming company in Greece. The deal, which concerns OPAP’s online sportsbook, strengthens OpenBet’s position as a global provider of choice for leading sports betting operators and World Lottery Association (“WLA”) members.

Founded in 1958, OPAP, a member of Allwyn Group, is the leading gaming operator in Greece and among the most renowned companies in the industry globally. OPAP is also a sector leader in Responsible Gaming and supports society in practice through a comprehensive Corporate Responsibility strategy.

OpenBet’s unrivalled technology will power OPAP’s online sportsbook offering, scaling the company’s online betting business and providing a series of competitive advantages. As part of the new partnership, OpenBet will deliver the full suite of its world-class betting technology, trading and sports content via SportCast.

The partnership marks the first for OpenBet in the Greek market where the company operates one of its largest hubs globally. The region presents one of the most promising opportunities across Europe.

OpenBet has a long and established history of partnering with the world’s largest gaming companies. The partnership with OPAP takes the number of WLA members now live with OpenBet’s sports betting technology, content and services to 10. WLA members provide an unparalleled experience for their customers, delivering safe, responsible and reliable entertainment, while supporting national economies.

Jan Karas, CEO of OPAP, commented: “At OPAP, we always look to offer our customers the highest quality of innovative and entertaining gaming products. Therefore, we are very pleased to be partnering with OpenBet and we are looking forward to leveraging their expertise and high-end technology solutions, in order to upgrade customer experience and take our online sports betting activities to new levels.”

Jordan Levin, Group CEO of OpenBet, added: “We’re delighted to have partnered with OPAP to help them deliver a best-in-class online sportsbook. The technology, content and services we provide, combined with our flexible and tailormade solutions has made us the leading sports betting partner for WLA members. It’s another huge milestone for OpenBet and we’re looking forward to working with Jan and his team at OPAP.”

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