A pregnant Rihanna models new sheer collection for her lingerie label Savage x Fenty and our jaws are on the floor

She may have announced at the end of last month that she’s stepping down as CEO of Savage x Fenty, but you’d be foolish to think that Rihanna is stepping back from appearing in her lingerie label’s campaign imagery.

After all, with endless major fashion houses vying to sign the musician, actress and businesswoman to be the face of their brands, who better to model these pieces than the founder herself?

Having only launched the brand back in 2018, by 2021 Savage x Fenty had already reached the $1billion valuation landmark according to Forbes.

Remaining in a leadership position at the helm of the company as Executive Chair – after welcoming former Anthropologie Group CEO, Hilarie Super, to be the new chief executive officer of her billion-dollar business – it seems RiRi will still be a very present personality at the much-loved lingerie label.

Launching the brand’s new Sheer X collection today, the latest offering is not only modelled by the visionary mogul but designed by her too.