As we inch closer and closer to August, the unofficial end of summer (at least in my eyes), there is one thing to look forward to—the arrival of fall collections. In the fashion world, autumn is believed by many to be the supreme season for style, with all sorts of layering possibilities coming out of the woodwork after a season that makes wearing, well, anything (apart from tank tops, linen trousers, and denim shorts) nearly unbearable. So, when fall pieces begin to drop, we all get a little bit too excited, even if it does mean summer is coming to a close.
One brand that recently debuted its fall offering for 2023 is Madewell. The laid-back sister brand of J.Crew is most known for its stellar denim and unbeatable basics. This season’s collection is full of easy yet elevated pieces that can be worn repeatedly in new ways.
“For fall, we were focused on creating signature, high-quality pieces that lend themselves to endless occasions, integrating our take on nostalgic collegiate, playing with proportions and details to update our denim dressing, refining utilitarian styles through elevated fabrications and details, and modernizing our leather accessories,” Joyce Lee, Madewell’s creative director, tells Who What Wear ahead of the launch of the fall collection. “This collection was rooted in the concept of creating a capsule of high-rotation pieces designed to serve as elevated and timeless wardrobe foundations, all rooted in denim,” she continues. According to Lee, denim is always her team’s number one priority. “We always start with the denim silhouettes we’re most excited about, and then we build the pieces around them to complete the wardrobe,” she says. “We play with an evolving color palette, proportions, textures, and pieces that bring modernity and functionality. And [we] always consider design details.”
This season, the design team is most excited about the launch of the ’90s Straight Jean and the Low-Slung Straight Jean, as well as the extended offering of the popular Harlow Wide-Leg Pants, which will now come in nine new color options. According to Lee, though she’s smitten with the entire fall collection, the ’90s Straight Jeans are the one piece she recommends most: “They’re sure to become a mainstay.”
Below, scroll through the fall lookbook and shop the fall collection.
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