Acne Studios Opens New Store in Saint-Honoré, Paris

Luxury Sweden-based fashion house Acne Studios has opened a new flagship in Paris, France on Rue Saint-Honoré with interiors designed by Arquitectura-G.

The store opened its doors on Thursday on one of Paris’ most famous streets, and sees its striking exterior design incorporated into the interior as well. Composed of a golden-beige limestone known as Saint Maximin stone, which was sourced from a nearby quarry, the new location perfectly fits in among the historic architecture of Paris.

Additionally, the location was made to take advantage of the amount of sunlight Paris gets, with huge windows that bring the design to life. To coincide with the opening of the store, it’ll be stocked with looks from both the men’s and women’s FW22 collections. Acne opened its first Canadian storefront earlier this year.

“Lately, I’ve been hanging out at the Rålis skate park in Stockholm, which was built under a bridge to prevent the concrete skate bowls from getting wet and slippery. I find it a poetic spot, and it reminds me a little of Paris because there are so many bridges in the city,” said Jonny Johansson, creative director of Acne Studios, of the inspiration for the renovation on the location. “I wanted the store to feel like you were sitting under a bridge. I like the idea of a secret society, a sub-culture, existing under the arches—and I thought it was a good way to think of Acne Studios as a brand on the big fashion street.”

Check out photos of the store and its comprehensive renovation efforts below.