Adele’s 30 is already the biggest-selling album of the year in the US, just three days after it went on sale.
Using a metric that combines sales of vinyl, CDs and downloads alongside streaming, 30 has sold over 575,000 copies. Adele has overtaken the previous highest seller Taylor Swift, whose December 2020 album Evermore has sold 462,000 copies this year.
30, a typically lovelorn album that addresses the musician’s 2019 split from her husband, is also performing strongly in the UK. In the midweek album chart reported yesterday, it outsold the rest of the Top 40 combined, with 167,000 chart sales (again combined sales and streaming figures). Adele looks certain to beat Abba to the biggest first week of 2021, after the Swedes sold 204,000 copies of Voyage on its release last month.
Adele could also achieve the rare feat of appearing at Nos 1, 2 and 3 in the singles chart, where she currently sits in the midweeks. Easy on Me is set to spend its sixth week at No 1, with Oh My God at No 2 and My Little Love at No 3.
Swift is currently No 1 in the US and UK album charts with her re-recorded and expanded version of 2012 album Red, Red (Taylor’s Version), making it her 10th chart-topper in the US and eighth in the UK. She is also top of the US singles chart with All Too Well (Taylor’s Version), which at 10 minutes and 13 seconds is the longest song to ever reach No 1 there.
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