AEG hands out thousands of free doses of anti-overdose drug Naloxone at Mission Ballroom, Fiddler’s Green, other venues

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July was a hot month for music in Denver with events like the Global Dance Festival, Taylor Swift’s Eras tour, and the Underground Music Showcase taking center stage. But it also saw a serious effort by mega-music promoter AEG Presents to prevent drug overdoses at concerts.

Since June, AEG has helped distribute thousands of free doses of the anti-overdose drug Naloxone as part of its partnership with the Keep the Party Safe, a CU Anschutz Medical Campus-sponsored campaign aimed at educating people about overdose prevention.

The campaign gave away 1,100 fentanyl test strips and 1,800 Naloxone doses during the July 28-30 Underground Music Showcase, a spokeswoman said Tuesday. The weekend before that, it distributed a whopping 2,000 doses of Naloxone during the Global Dance Festival at Empower Field at Mile High. All told, Keep the Party Safe has doled out 4,600 doses of Naloxone since the beginning of June, primarily outside of AEG-booked or -owned venues, including Fiddler’s Green Amphitheatre; the Ogden, Bluebird and Gothic theaters; FirstBank Center; Mission Ballroom; and Civic Center Park Concert Series.

Global Dance Festival at Sports Authority Field at Mile High Stadium on July 21, 2017, in Denver, Colorado. (Seth McConnell, The Denver Post)
More than 2,000 doses of an anti-0verdose drug were handed out for free this year at the Global Dance Festival in Denver. (Seth McConnell, The Denver Post)

The partnership between the two organizations was first announced on National Fentanyl Awareness Day, May 9, and will continue through April 2024. It has the potential to reach 1.2 million concertgoers across various venues and shows, AEG said.

“We are feeling more urgency in our partners,” said Michael Davidson, spokesman for the Colorado Consortium for Prescription Drug Abuse Prevention, the campaign’s parent group, adding that there are groups nationwide that distribute at festivals like Coachella and Bonnaroo and Electric Daisy Carnival, and DanceSafe, which focuses on the EDM world.

“But this is an idea that makes sense for Denver right now,” he added.

“Keep The Party Safe is targeted to those who might not know they are vulnerable and might not know about ways to stay safe, like having naloxone to reverse overdoses or picking a designated non-user,” said Robert Valuck, executive director of the Colorado Consortium for Prescription Drug Abuse Prevention, in the statement.

Colorado’s overdose death rates stabilized in 2022, but remain near record levels, The Denver Post has reported, with nearly 1,800 deaths last year.

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