Holly Alvarado has lived as a music and festival fanatic since day one. She is the Festival & Events reporter for the Southern California News Group after freelancing for various music publications such as Remezcla, Pitchfork, Consequence of Sound, and a handful of local Los Angeles-based magazines. Holly transferred from Mt.San Antonio College to Cal State Long Beach, where she majored in Journalism and a minor in Womens Studies, with music theory also under her belt. When she isn’t attending an event, you can find her playing the bass, watering plants, spinning some tunes for her local radio station Las Chicas, hammocking with friends at the park, or watching the best show on earth, The Office, as she would say.
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