Aimé Leon Dore Opens New London Flagship

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Aimé Leon Dore is expanding its reach.

This week, the New York City-based brand unveiled its new London flagship located at 32 Broadwick St. In a press release, the new shop is touted as “the newest extension of the brand.” A video, seen above, provides viewers with an inside glimpse at the latest space for ALD, which recently rolled out a New Balance 991 collab.

At the top of the year, it was announced that LVMH Luxury Ventures was taking a minority stake in Aimé Leon Dore. In a statement at the time, ALD founder Teddy Santis touted the deal as providing the necessary “fuel” for a new era of expansion for the brand.

“LVMH’s vast network of global leaders across the industry and its rich history in growing exceptional storied brands offers a truly unique partnership opportunity to fuel the next chapter of growth for Aimé Leon Dore,” Santis said.

Confirmed in the January announcement was that ALD would continue to operate independently, albeit with new “support and guidance” from the larger LVMH Luxury Ventures team. More recently, ALD linked with Wool Rich for a collaborative Spring/Summer 2022 collection. See looks from the collection here.

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