While some of these elements have been in place for select business partners in the past, Business Connect will invite any small business into the fold. You won’t need to jump through many hoops to take advantage, either. According to Apple, it’s as simple as signing up at the Business Connect website using your Apple ID and submitting your business’s information. After Apple verifies your business, you can begin to flesh out your presence by customizing everything, from your business hours and location to logos, images, and even restaurant menus.
If your business has multiple locations, Apple integrates with a number of top listing agencies to ensure every instance of your business is showing the most accurate information for each specific location. Apple will have a long road ahead to match Google Maps’ ubiquity. That platform relies on the depth of information it offers through Knowledge Graph and its own free-for-all approach to business management. But Business Connect sounds like a huge stride toward that standard.
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