Apple TV+ announces French haute couture ‘La Maison’ series

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Apple TV+ has officially announced “La Maison,” which is a new family drama that is currently filming in and around Paris. The first season will consist of 10 one-hour episodes, and will take a look at a “contemporary French iconic fashion house.”

The series will also examine the lives of the powerful families that exist within the realm of “haute couture.”

The new show stars Lambert Wilson (“De Gaulle”), who has been nominated seven times for a Cesar Award, which is the national film award in France. The rest of the cast is filled with other Cesar Award nominees and winners, including Amira Casar (“Call Me By Your Name”), Zita Hanrot (“Fatima”), and Carole Bouquet (“En therapie”).

“High fashion meets high drama in this behind-the-curtain look at how a family dynasty of an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent LeDu (Wilson), leaving his family’s legendary haute couture house hanging by a thread. Perle Foster (Casar), Vincent’s former muse who is still in his shadow, teams up with next-generation, visionary designer Paloma Castel (Hanrot) to save and recreate the century-old Maison LEDU, claiming their rightful place in both the LeDu family and the fashion world.”

“La Maison” is based on an original idea from executive producer Alex Berger, and Jose Caltagirone and Valentine Milville are co-showrunners. The series is directed by Fabrice Gobert (“The Returned”) and Daniel Grou alias Podz (“Lupin”).

Apple TV+ did not confirm when the new series will debut on the streaming service.

With its international cast, Apple is not likely relying on SAG-AFTRA actors or WGA writers for this particular production, which means it’s not hindered by the ongoing strikes. That puts it in a different situation than the ongoing Apple TV+ series “Tehran,” which recently picked up a waiver to allow it to keep production running.