Athlete turned entrepreneur Diksha Chhillar is bringing new waves of change in sports industry

Aethleti
Circle
L.L.P
is
one
of
India’s
leading
sports
management
companies.
It
offers
exclusive
personalised
management
of
its
clients
who
are
primarily
Indian
athletes
and
belong
to
a
variety
of
sporting
backgrounds.

In
this
article,
we
will
take
a
look
at
how
Diksha
and
Aethleti
are
transforming
the
sports
industry.

Diksha
Chhillar
is
an
athlete
turned
entrepreneur
who
knows
the
art
of
balancing
multiple
roles
with
utter
efficiency.
She
is
a
national
medalist
in
Karata
and
a
national-level
Archer.
She
has
been
an
athlete
for
more
than
15
years
and
that
helps
her
to
understand
the
exact
needs
and
requirements
to
ensure
that
athletes
flourish
in
their
sporting
career.

After
a
successful
career
in
Karate
and
Archery
which
saw
her
earn
a
Black
belt
and
numerous
medals
at
the
national
level,
Diksha
has
embarked
on
her
entrepreneurial
journey
to
help
the
sportspersons
of
India
flourish
in
their
careers.

Her
journey
as
an
entrepreneur
started
in
2020
when
she
founded
Aethleti
Circle
with
the
primary
vision
to
help
athletes
fulfil
their
maximum
potential
on
the
field
while
the
company
takes
care
of
all
the
matters
off
the
ground.

Diksha
states:
“In
my
entrepreneurship
career,
I
have
played
a
pivotal
role
in
the
overall
career
growth
of
a
bulk
of
national
and
international
athletes
belonging
to
various
different
sporting
backgrounds
–
kabaddi,
volleyball,
motor
racing,
golf,
cricket,
badminton
and
more.”

While
growing
up
as
a
budding
athlete,
Diksha
always
felt
that
finance
is
a
problem
in
Indian
sports.
Now,
as
an
entrepreneur,
she
aims
to
eradicate
this
issue
from
the
sporting
ecosystem.

“We
want
to
make
sure
that
finance
is
not
a
barrier
for
athletes
during
their
career.
Through
Aethleti
Circle,
I
want
to
ensure
athletes
that
we
will
take
care
of
all
your
off-the-field
requirements
and
you
can
just
concentrate
on
performing
well,”
she
claims.

Aethleti
Circle
–
a
comprehensive
management
structure
–
incorporates
every
aspect
of
the
client’s
lifestyle.
The
company
is
committed
to
doing
whatever
it
takes
to
help
the
athletes
reach
the
highest
level
of
personal
and
professional
success
through
enhanced
public
branding
and
social
influence.

The
company
has
already
made
a
mark
in
the
sports
industry
and
is
associated
with
top
Kabbadi
stars
like
Rohit
Kumar,
Sachin
Tanwar,
Arjun
Deshwal,
Pardeep
Narwal,
and
Maninder
Singh
among
other
top
athletes
from
various
sports.

Source:
Media
Release