WalletHub, the personal finance website released its 2022 ratings of the Best & Worst College Towns & Cities in America this week. The rankings were based on evaluations of more than 400 U.S. cities, divided into three categories:
- Large Cities: More than 300,000 people
- Midsize Cities: 125,000 to 300,000 people
- Small Cities: Fewer than 125,000 people
The Rankings
Austin, Texas topped the large city list, Here’s the rest of the top ten in that category:
- Tampa, FL
- Raleigh, NC
- Pittsburgh, PA
- Seattle, WA
- Atlanta, GA
- Miami, FL
- Columbus, OH
- Las Vegas, NV
- Cincinnati, OH
The midsize city top ten was headed by Orlando, Fl, followed by:
- Gainesville, FL
- Scottsdale, AZ
- Irvine, CA
- Tempe, AZ
- Salt Lake City, UT
- Reno, NV
- Madison, WI
- Boise, ID
- Charleston, SC
Ann Arbor, MI headed up the best small city rankings, followed by:
- Provo, UT
- Oxford, OH
- West Lafayette, IN
- Rexburg, ID
- College Station, TX
- Oren, UT
- Chapel Hill, NC
- Ithaca, NY
- Princeton, NJ
Methodology
WalletHub grouped 30 indicators into three categories to rank the 415 cities in its report. It limited its sample to cities that had a population of at least 7,500 college students. Each metric was graded on a 100-point scale, with 100 representing the most favorable conditions for college students.
- Wallet Friendliness accounted for 25% of the overall ranking. It was measured by eight factors such as housing costs, adjusted cost of living for young people, the average cost of pizza & burgers, the cost of higher education, and student loan debt per person.
- Social Environment also had a 25% share of the final score. It included a total of 14 indictors that included such disparate measures as students per capita; share of single people; student gender balance; cafes, food trucks and breweries per capita; the presence of NCAA Division 1 athletics; city accessibility; crime rates; and the percentage of residents fully vaccinated against Covid-19.
- Academic & Economic Opportunities made up 50% of the ratings. It was assessed with eight indicators – quality of higher education, earning potential for college graduates, share of part-time jobs, median income of part-time workers, unemployment rate, entrepreneurial activity, and the annual change in the share of the population with a bachelor’s degree or higher.
While the rankings reflect a quantified methodology, the selection of the metrics involves subjective judgments about what matters most to college students. Is the present of Division 1 athletic teams an important determinant of the quality of life for the average college student. Will the number of breweries per capita be the tie-breaker for a student considering the University of Wisconsin vs. the University of Iowa? In the end, the utility of these rankings – just like most other college rankings – will depend on the personal priorities of individual students.
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