Balaje Rajan to join Tata Motors as chief strategy officer

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Balaje Rajan will be joining Tata Motors’ passenger vehicle business as a chief strategic officer and head of international operations said people aware of the appointment. A Tata Motors spokesperson confirmed adding he will join next month.

Rajan is currently the practice head – automotive and engineering, with the Tata Strategic Management Group since October 2017. He will report to Shailesh Chandra, managing director – Tata Passenger Vehicle and Tata Passenger Electric Mobility (TPEM) and be responsible for the strategy function at both the internal combustion engine and electric vehicle businesses.

Additionally, he will also devise a plan for taking Tata Motors to international markets. The company sees the electrification trend as an opportunity to test even some of the mature markets.

Balaje’s appointment comes at a time when Tata Motors EV arm is pursuing plans to launch multiple EV models over the next few years to maintain the lead position in the e-passenger vehicle market while remaining at the forefront of the ICE business, where it has firmly entrenched its position as the third largest PV maker.

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