The “sharks” on Shark Tank have made quite a bit of money with some of their investments on the popular program, and for Barbara Corcoran, one particular product was by far the most profitable. While speaking about the show in a new interview with podcaster Daniel Mac (per TVInsider), Corcoran was asked about her most profitable investment, and that’s when she revealed how one deal has earned her nearly half a million dollars in three years, quite a return for her initial investment of just $50,000.
So, what’s the product? As Corcoran explains, “That would have to be [the] Comfy. They made me $468 million dollars in three years… I took the deal myself. I got a third of the business for, I think, $50,000. Nobody wanted it.”
“That’s a good investment,” Corcoran added. “But don’t worry. I’ve lost on so many others.”
The Comfy is comparable to the Snuggie, as it’s a loose sweatshirt that’s also a blanket, while the Snuggie is more like a blanket with sleeves. Pitched on Shark Tank in 2017, the Comfy was created by brothers Brian and Michael Speciale. Robert Herjavec offered $50,000 for a 50% stake in the Comfy, while Corcoran also offered $50,000, but for a 30% stake. The Speciale brothers ultimately went with Corcoran’s offer, and all three went on to rake in huge money when the Comfy hit the market.
Investing in the Comfy Paid Off Big Time
“Walking down that famous hallway, having that last set of doors open, and finally stepping into the world of Mark, Lori, Kevin, Barbara, and Robert was the most surreal moment of our lives,” the Comfy’s creators say on the product’s official website. “This was our chance to stand on the most sacred ground in all of entrepreneurship and pitch five of the most famous names and brilliant minds in business on our product. It’s like you’re suddenly inside your favorite TV show – because we were.”
They continued, “That night, driving back to the hotel, was an out-of-body experience. You’re numb. You can’t really process what just happened. But we looked at each other knowing that we’d not only survived The Tank, but that we’d realized our own version of the fabled American Dream. We’re just a couple of brothers from the desert who had a crazy idea. The only difference between us and so many others who have great ideas is that we did something about it.”
Several other products have become big after first getting pitched on Shark Tank. That includes the Scrub Daddy, a reusable sponge in the shape of a smiley face, in which Lori Greiner invested $200,000 with a 20% stake for more than $209 million in sales. Bombas comfort socks, which offer a percentage of the sales to charities that benefit the homeless, was successfully pitched to Daymond John with a $200,000 investment and a 17.5% stake. Sales for Bombas have since exceeded $225 million.
Shark Tank will return to ABC this fall for its 15th season.
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