Barbie designer only dated women who looked like the doll

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Even during LA’s decadent Sixties and Seventies, few people threw parties like Jack Ryan, who hosted weekly “medieval banquets” at his vast mock castle banquets at his vast mock castle.

With his wife and young family banished to another wing of the mansion, the sex-mad Ryan would crown one of his glamorous female guests his “queen” for the night before the revelries descended into an orgy.

And if his queens often looked like Barbie dolls — with long legs, tiny waists and pointy breasts — that was hardly a coincidence.

For he was the eccentric genius who designed Barbie and who, having made a fortune from the royalties of one of the most popular toys ever created, then spent his life pursuing real-life versions.

When he couldn’t find them, he’d create them, persuading various women to have cosmetic surgery so they more closely resembled his plastic doll.

Even during LA’s decadent Sixties and Seventies, few people threw parties like Jack Ryan, who hosted weekly ‘medieval banquets’ at his vast mock castle banquets at his vast mock castle. 
Camera IconEven during LA’s decadent Sixties and Seventies, few people threw parties like Jack Ryan, who hosted weekly ‘medieval banquets’ at his vast mock castle banquets at his vast mock castle.  Credit: Express/Getty Images

Next month sees the heavily hyped release of Barbie, a glossy $100 million comedy starring Margot Robbie and Ryan Gosling as Barbie and boyfriend Ken.

The first live-action Barbie movie, directed by Greta Gerwig, is a collaboration with Mattel, the U.S. toy giant that since the doll appeared in 1959 has turned Barbie into a multi-billion dollar empire.

But while the film has the approval of Mattel, Jack Ryan — who in later life became hooked on cocaine and prostitutes as he fought a bitter battle with his employers over Barbie royalties — is unable to give his verdict.

In 1991, just before his 65th birthday, having sunk into depression and substance abuse, as well as being left in a wheelchair by a stroke, he shot himself dead.

His lurid life and monstrous sexual appetite were, after all, utterly at odds with the world’s favourite doll and the saccharine-sweet world that Mattel created for her.

Perhaps it’s no surprise then that, although Ryan was Mattel’s chief designer and held the only warrants covering the doll, hardbitten Mattel founder Ruth Handler and her successors have largely written him out of the Barbie story.

Barbie Doll Group shot.
Camera IconPerhaps it’s no surprise then that, although Ryan was Mattel’s chief designer and held the only warrants covering the doll, hardbitten Mattel founder Ruth Handler and her successors have largely written him out of the Barbie story.  Credit: fieldwork/Getty Images

Zsa Zsa Gabor, second of his five wives, described him as her “knight in shining armour, the inhabitant of a fairytale castle”.

Only, she added in the same breath, he was also “a full-blown Seventies-style swinger into wife-swapping and sundry sexual pursuits as a way of life”.

Gabor “just couldn’t cope” with an endlessly philandering husband who she claims even built a sex dungeon, its walls painted black and lined with fox fur, in a grotto at his Bel Air hilltop estate.

She divorced him just a year after they married in 1975.

Asked why Barbie should have such an unlikely “father”, Ryan’s daughter, Ann, told the Mail this week that the brilliant but troubled inventor had been a “genius, a highly intelligent person with an engineering background” who was also “very creative”.

She added: “Sometimes, when you have all those things mixed together, it can make for some peculiar personalities”.

Diagnosed with bipolar disorder, he was prescribed lithium but often stopped taking it, leading to manic episodes which sparked more wild partying and womanising.

Educated at Yale and Harvard, Ryan started out designing guided missiles for the U.S. military.

Margot Robbie as Barbie
Camera IconThey even fought over the doll’s name: Handler claimed Barbie was named after her daughter Barbara but Ryan insisted the name came from his first wife, Barbara.  Credit: BANG – Entertainment News

Mattel, which Handler founded with husband Elliot and partner Harold ‘Matt’ Matson in 1945, hired Ryan a decade later for his ‘space-age savvy’, making him the company’s head of research and development.

In 1956, Handler returned from a holiday in Switzerland with a German doll, called Bild Lilli.

Based on a comic strip in Playboy magazine, the sultry Lilli was intended for adult doll collectors.

Ryan was instructed to make a more wholesome American version for teenage girls. (He later described how he personally ‘filed the nipples off the mould’ to make Barbie less anatomically correct.)

He and Handler both had overweening egos and would ferociously dispute who played the greater role in creating Barbie.

They even fought over the doll’s name: Handler claimed Barbie was named after her daughter Barbara but Ryan insisted the name came from his first wife, Barbara.

But as friends and ex-colleagues of Ryan told writer Jerry Oppenheimer, who chronicled Mattel’s turbulent history in Toy Monster: The Big, Bad World of Mattel, Barbie was not only clearly a man’s creation but Ryan’s ‘fantasy woman’.

The doll was an instant hit.

Within months, a Japanese factory was churning out 100,000 Barbies a week but still struggling to keep up with demand, as the doll received more fan mail than Elizabeth Taylor and Audrey Hepburn combined.

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