Best lingerie brands from Lovehoney to Boux Avenue

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There are few things better than putting on a new lingerie set that makes you feel sexy, confident and powerful.

If you think lingerie is just for impressing your lover on special nights, you are definitely mistaken. Treating yourself to some gorgeous underwear is known to boost morale, making it a great act of self care.

The best lingerie brands have all bases covered, from comfy cotton bras for every day to super alluring sets for sexy nights in.

If you’re on a budget, the likes of Boux Avenue and M&S have plenty of affordable underwear options to choose from. While Bluebella, Dora Larsen and Agent Provocateur are just some of the many brands offering luxury lingerie pieces.

Here’s our pick of the lingerie retailers you need to know about.

Simone balconette bra

Make it a night to remember in this ultra sexy pink and black bra.

It’s girly enough to help you embrace your feminine side and boasts soft underwired cups to give you gentle support.

Bluebella Nova Body in Black

This daring bodysuit is ideal for those who don’t feel confident in a two-piece set.

With open cups and strapping detail, the stunning piece is finished with a diamante trim at the centre front. A must-have showstopper.

Read more:

Best lingerie deals:

  • Lovehoney – get up to 70% off selected lingerie sets.
  • Ann Summers – buy one get one half price on stockings.
  • Boux Avenue – 3 for £15 on selected knickers.
  • M&S – 30% off selected lingerie.

Best lingerie brands 2022

1. Lovehoney

For some of the sexiest lingerie on the web, look no further than global sexual wellness brand Lovehoney.

Besides incredible sex toys, the retailer has a huge selection of stunning underwear styles that simply have to be shown off.

Expect bum-baring thongs, boudoir inspired basques and beautifully designed hosiery.

Shop Lovehoney here

2. Bluebella

Into super-strappy, barely-there underwear? Bluebella is your one-stop shop, full of itsy bitsy teeny weeny underwired peekaboo bras and panties.

If you want to breathe a little life into the bedroom, Bluebella’s open-back briefs, wired body suits, and sheer materials should do the trick.

Definitely not everyday wear, but a great option for headturning pieces that will ensure all your partners attention is focused entirely on you.

Shop Bluebella here

3. Ann Summers

Once known only as the place you might go for sex toys, this brand now has a host of lingerie that’s actually very wearable yet sexy at the same time.

Of course, there’s the option to take it up a notch in the ‘erotic’ section with kinky options (think crotchless leather bodysuits), but there’s also a lovely range of lacy sets, sexy shorts, thongs, colourful underwired bras, and silky camis.

The prices are also very reasonable, starting at around £6 for a nice (and ‘normal’) thong.

Shop Ann Summers here

4. Boux Avenue

If you’re on a budget, then you’ll want to check out Boux Avenue’s affordable yet stunning range of lingerie. With everything from silky bridal sets to sexy outfits, customers can find something here for every mood.

You can also shop for shape wear, bra solutions and the most adorable nightwear. What’s more? There’s a DD+ page to make sure everyone finds what they’re looking for.

The brand offers free standard UK delivery on orders over £30 and you can get 20% off your order if you sign up to its newsletter.

Shop Boux Avenue here

5. Agent Provocateur

Agent Provocateur is the luxury lingerie brand every woman needs to know about. Famous for its provocative and alluring designs, these pieces include something for a variety of shapes and sizes.

There’s every lingerie style you can think of here, and we can confirm that Agent Provocateur underwear is incredibly comfortable. Expect corsets, sexy bras, suspenders, chemises and thongs in delicate lace, satin and embellished mesh.

Shop Agent Provocateur here

6. Intimissimi

This popular Italian brand offers intimates for every mood. Choose from stunning nightwear, luxury lingerie and everyday underwear.

We fell in love with the wonderfully elegant designs in the silk collection – featuring slips with lace details, perfect if you need something that can be removed with ease in the bedroom.

Shop Intimissimi here

7. Pour Moi

One of our top picks for luxurious underwear is Pour Moi. The popular lingerie brand offers a huge range of sizes from A to a J, and up to a 44 back, so you’re bound to find your perfect fit.

There’s also a whole host of hosiery and secretly-supportive nightwear to choose from.

Shop Pour Moi here

8. La Perla

One of the most iconic underwear brands to date, La Perla first launched in 1954 and has since been seen in cinema and on red carpets.

Everything is beautiful to look at, whilst being insanely comfortable to wear. Think luxurious lace bras for special nights in to bodysuits and bustiers that will help you create a beautifully smooth silhouette.

Shop La Perla here

9. ASOS

Not only is ASOS an excellent lingerie hub, home to a host of fab brands, it also has its own trendy line, called ASOS Design.

From sexy lacy thong sets and bodies to embrace the underwear-as-outerwear trend to cotton basics for that date with sofa, ASOS has got you covered. It’s also fully inclusive, offering a fuller bust range starting at DD bra size.

And, if you fancy having a browse while you’re on the site, other lingerie brands include Dorina, Spanx, Savage x Fenty, Ann Summers, and Tommy Hilfiger.

Shop ASOS here

10. Marks & Spencer






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Marks and Spencer)

We’d dare say there probably isn’t a woman in the UK who hasn’t, at some point, owned a pair of M&S knickers.

Why? Because there is literally something for everyone, and the quality is high, too. Get a little sexy in a a matching lacy set, feel fab in comfy-yet-chic sports-luxe lingerie, buy fun, themed seasonal sets, or go for super-slinky satin and silk pieces designed by the likes of Rosie Huntington-Whiteley.

The fact that you can pick out your perfect fit while grabbing your groceries is something of a bonus, too.

Shop Marks & Spencer here

11. Figleaves

After two decades in the market, Figleaves lingerie sets offer quality, fit and style for every shape, from pretty and practical to flirty and fashion-forward.

Not only does the brand offer all kinds of lingerie, but also stocks a wide range of beautiful swimwear, as well as sports bras, gifts and nightwear.

Shop Figleaves here

12. PrettyLittleThing






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PrettyLittleThing)

Affordable and on-trend, PLT is a brilliant go-to for gorgeous underwear of all types, from cotton basics to pretty lace bralettes and glamorous satin bodysuits.

Not only is the size range is pretty impressive, but the colour range is on-point – think gorgeous golds, rich reds, and funky greens – and the quality is good.

Shop PrettyLittleThing here

13. For Love and Lemons

This LA-based lingerie line is now making waves on British soil, and is known for its exquisite, delicate pieces.

It’s completely on-trend and offers super-pretty yet alluring pieces. Silver sequin bra? You got it. Ethereal floral lace prints? No problem. There’s velvet sets in rich colours, cool high-waist knickers, sheer neon bras, and silk eyelet bodysuits.

A gorgeous go-to for special occasions for uber-cool fashion fans.

Shop For Love and Lemons here

14. Lipsy

Looking for a bit of spice but still want to be all things nice? Lipsy’s got the balance just right. There’s ultra-pretty lacy briefs and bralets, satin floral-prints pieces, high-waist knickers, padded bras, wearable thongs, sexy bodies, and silky chemises.

Some of the styles go up to a G cup, working to make big-boobed ladies stay on-trend and feel fabulous too. No ugly boulder holders here.

The price range is affordable, with bras starting a £16 and thongs at £10. Pretty, practical and purse-friendly.

Shop Lipsy here

15. Victoria’s Secret






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AFP via Getty Images)

If you’re looking to give your underwear drawer a super-sexy but wearable makeover, Victoria’s Secret is for you.

Famed for its star-studded catwalk show, the brand is synonymous with some of the most beautiful supermodels in the world, known as Victoria’s Secret ‘Angels’. Bring some star-worthy style to your own underwear with strappy high-cut ‘panties’ in red hot colours and boob-boosting, embellished lacy padded bras in an array of pretty hues.

Look like an ‘angel’ and feel like one too.

Shop Victoria’s Secret here

16. Bravissimo

Blessed with bigger boobs? Well this one’s for those ladies with lovely curves.

The bras start at DD and go all the way up to L, catering for all different occasions too, from everyday favourites to showstopping statement styles. There’s everything you need, including on-trend seasonal sets, bralets, sports bras, strapless bras, plunge bras and full cup bras.

There’s easy returns and exchanges, as well as a handy online fitting guide to help you navigate exactly what you need. It’s totally ahead of the curve.

Shop Bravissimo here

17. Dora Larsen

Who says comfortable lingerie needs to be basic? Known for their colourful sets, British lingerie brand Dora Larsen offer easy-to-wear pieces in unique colour combinations, helping to give your collection a sexy boost without compromising on practicality.

Expect soft, supportive styles in an array of vibrant colours.

Shop Dora Larsen here

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