Big change that could affect boozy habits

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Aussies have largely been kept in the dark on the kilojoules and sugar hiding in their booze, but that could soon change under a proposal to consider nutrition labels on alcoholic drinks.

Food Standards Australia New Zealand (FSANZ) announced on Monday that it was preparing a proposal to consider including energy labels on alcoholic drinks.

Unlike most other packaged food and drinks, packaged alcoholic beverages have been exempt from providing nutrition information on the label.

It means consumers have been limited from understanding the energy contribution – measured in kilojoules or calories – that alcohol makes to their diet.

Generic photo of glass of red wine 08/02/99.
Alcohol
Camera IconFood Standards Australia New Zealand is considering energy labels on alcoholic drinks. Credit: News Corp Australia

Alcohol is high in energy, providing 29.3 kilojoules per gram, according to the National Health and Medical Research Council.

Australian Dietary Guidelines recommend limiting alcohol intake to assist in managing body weight given it is energy dense but nutrient poor.

FSANZ last year found consumer understanding of the energy content in beer, wine and spirits was poor.

An analysis of 22 studies showed only a minority could correctly guess a drink’s energy content (the number of kilojoules or calories) using general knowledge.

The consumers surveyed were also generally unable to correctly rank the energy content of different alcoholic drinks.

They tended to mistakenly think wine and spirits were lower in energy compared with other booze.

Meanwhile, beer was wrongly thought to be higher in energy than other alcoholic drinks, according to FSANZ’s evidence assessment in June last year.

Beer toast
Camera IconStudies show consumers have poor understanding of the kilojoule count of their booze. iStock Credit: Supplied

Labelling alcoholic beverages with their energy content is not specifically regulated anywhere in the world, but some countries are in the process of developing mandatory requirements for it.

In the UK, health experts earlier this year called for better alcohol labelling after an independent lab analysed 30 bottles of red, white, rose, fruit and sparkling wine from the top 10 leading wine brands.

The study, commissioned by the Alcohol Health Alliance UK, revealed that wine could contain anywhere from zero up to a staggering 59 grams of sugar per 700ml bottle – the same as eating more than four iced doughnuts in a sitting.

In contrast, the World Health Organisation has recommended sugar intake be reduced to less than 10 per cent of total daily energy intake, which on average is about 12 teaspoons (50 grams) of sugar per day for an adult.

The proposal to consider alcohol energy labels in Australia comes after government ministers in 2019 asked FSANZ to consider the issue.

FSANZ will consult industry on the proposal this month before releasing it for public comment later this year.

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