BMW X7 adds horsepower, tech upgrades, Alpina variant for 2023

BMW’s top-of-the-line crossover gets a beefy freshening that includes more power, sportier design and upgraded tech.

The 2023 BMW X7 arrives at U.S. dealerships in the third quarter, starting at $78,845, including shipping. An Alpina version will launch in early 2023.

The X7 receives an updated front end — plus a new-look M Sport package, 23-inch light-alloy wheels and curved display screen.

The three-row utility vehicle with room for seven occupants competes with the Mercedes-Benz GLS, Audi Q7 and Land Rover Range Rover.

The X7 should add incremental sales for BMW as consumers continue to migrate from cars to crossovers and SUVs.

The large premium crossover segment has grown in each of the last three years, including a 3 percent increase in 2021, according to the Automotive News Research & Data Center. In the first quarter, however, the segment was down 18 percent from the same period a year earlier.

Competitors in the high-end seven-passenger market are few, but they fight fiercely for every buyer, noted Sam Fiorani, vice president at AutoForecast Solutions.

“These are families with very high incomes who spend considerable money on their vehicles,” Fiorani said. “At this price point, happy families are easier to keep in the showroom year after year than winning conquest sales from a rival brand.”