BMW’s M to mark 50th anniversary with new colours, retro logo

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Right in time for its 50 ^th anniversary, BMW’s M division is reviving some of its most famed colour schemes, as well as bringing back its original BMW motorsport emblem, according to Autocar.  

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The retro touches at the very least apply to U.K. cars – no word yet on if Canada gets in on the deal – that can be ordered in March 2022.

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M cars there will feature the same logo the German marque’s legendary 3.0 CSL wore, since it first appeared in 1973. Originally a shade of violet, a new M logo made an entrance in 1978, and featured slanted stripes beside a large ‘M’, as first introduced on the M1 supercar.

In addition to the storied logo design, M car buyers will also be able to choose from a roster of historically significant colours from BMW’s catalogue. Popular choices include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, and Frozen Marina Bay Blue.

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“With the classic ‘BMW Motorsport’ emblem, we would like to share our joy about the anniversary of BMW M GmbH with the fans of the brand,” said Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. “We have a great year ahead of us, which will be celebrated with unique product highlights and exciting performances.”

Aiming for a sales record in 2021, the automaker is poised to have another strong year heading into 2022. What’s more, the company is launching a BMW M3 Touring in 2022; and the first electrified high-performance model in the history of BMW M GmbH not long after, according to BMW.