Bronco Off-Roadeo Raptor Experience teaches owners off-road skills

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There’s a catch: You have to own a qualifying vehicle to experience the off-road adventure in Nevada

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So, you own (or you’re thinking of purchasing) a Ford Bronco Raptor but you haven’t had the opportunity to push it to its limits on an off-road course, or maybe you’re not quite confident enough in your off-road skills. Well, Ford has the answer for you. Adding to its Bronco Off-Roadeo adventure, Raptor owners now have the opportunity to attend the Bronco Off-Roadeo Raptor Experience. 

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While the Bronco Off-Roadeo has Texas, Moab, Nevada, and New Hampshire locations, the Raptor Experience is currently only offered at the Nevada location that has “an Ultra4 Racing-inspired, desert-dune conquering and Baja rock-crawling adventure,” designed by off-road experts.

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“Bronco Raptor Off-Roadeo is like the masters level course of our Off-Roadeo experiences. We’re teaching owners the skills needed to experience every bit of capability from their Bronco Raptor so they can gain confidence and responsible mastery in the outdoors,” said Dave Bozeman, vice president, Ford Customer Service Division.

For those unfamiliar — probably because the event is currently only offered to owners of qualifying vehicles (listed below) — the Bronco Off-Roadeo is an outdoor playground for adults that teaches off-roading skills, in order to get the most out of the SUV’s capabilities. The experience is included with the purchase of a new Ford Bronco (for residents in the U.S. and Canada only), but as mentioned above, there’s currently no offer (yet) for non-owners wanting to experience the “rugged trail drives led by off-road experts.”

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Qualifying vehicles for the Bronco Off-Roadeo include:

  • 2021 or newer Bronco
  • 2021 Bronco Sport First Edition
  • 2021 or 2022 Bronco Sport Badlands
  • Any 2023 Bronco Sport

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But what if you don’t own a qualifying vehicle, but really want to attend? Well, there is one current loophole — owners can bring guests for an additional fee, but it’s unclear on the event’s website whether guests get to take part in the full experience. So, what if you don’t know anyone with a qualifying Bronco? For the time being, you’re out of luck. However, the website encourages non-qualifiers to create an Off-Roadeo account as information and updates are being announced regularly — maybe one of those updates will be the key to experiencing a Bronco like never before.

Renita Naraine picture

Renita Naraine

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