Brooklyn-Based Designer Olivier Rogers Launches ‘Welcome’ Capsule As Its Introduction To Fashion

French-Caribbean designer Olivier Rogers has just launched the “Welcome” capsule collection, consisting of 16 pieces of apparel, exclusively on olivierrogers.com. The Welcome capsule collection includes the revived best-selling Cross Logo hoodies and new styles, such as T-shirts and sweatpants. Garments feature the new Olivier Rogers branding, the Saint Martin Marigot crest graphic, including fashion pieces like Denim Cargo Jeans, Bead Pants, and Bead Shorts.

The capsule is produced in Los Angeles and is an important factor in the designer’s mission to support local manufacturing and help build a sustainable fashion industry. Olivier Rogers is a direct-to-consumer brand, but it has sold at top menswear retailers like Kith and Patron of the New, selling out items in one day. The brand takes cues from Rogers’ aesthetic interests, Japanese design, and value for fabrication and finish.

“I’m excited about launching Welcome, my first capsule, and introducing my brand to the world,” Rogers states about the launch. Rogers launches his first capsule to tell his story of growing up in Saint Martin, then in Brooklyn, showcasing where he wants to take the brand. The Brooklyn-based designer draws inspiration from his heritage and early life between Saint Martin and Brooklyn, New York, for customers to experience his unique garments and staple pieces.

Rogers’ unique background has brought him to create a brand that reflects traditional elements with skewed iterations. “I want to tell my own story of growing up in Saint Martin and Brooklyn and show people where I want to take the brand. All of the cuts are unique, original, and inspired by not following the rules.”

The Olivier Rogers brand has been worn by notable figures such as actor Damson Idris and athletes like Giannis Antetokounmpo, Kevin Durant, Kyrie Irving, James Harden, Kyle Kuzma, Stefon Diggs, and Shai Gilheous-Alexander. Musicians have also gravitated to the brand with stars such as Burna Boy, Offset, Quavo, Future, Lil Baby, Lil Durk, and Joey Bada$$ sporting looks from the eponymous label.

Supporting the launch, Olivier Rogers created a campaign featuring model Alton Mason, shot inside the Brooklyn home of a Caribbean family with pictures and nostalgia of all kinds. Mason embodies the designer’s early life in Brooklyn and energetic youth while modeling the collection. The brand, established in 2018, encapsulates many of Rogers’ inspirations and influences – his family – while pushing the elements of streetwear into novel modernity.