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First, Bud Light has seen its sales plummet amid its partnership with transgender influencer Dylan Mulvaney.
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Now, the beer brand is watching its pours at establishments go down the drain.
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In the week ending April 15, Bud Light’s sales dropped 17% compared to the same week a year ago.
That trend has moved from the retail side of the things to the business end, as the number of people ordering Bud Lights at bars and restaurants across the U.S. have also taken a hit.
Bud Light’s pours were down 6% at 3,000 locations between early to mid-April, according to research by industry tech company BeerBoard.
Two weeks before, between March 18 to April 1, Bud Light had outperformed in its category by 15% — right before the brand signed up Mulvaney to shill for them.
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Soon after, Anheuser-Busch lost more than $5 billion in market cap.
Bud Light, which has long been America’s best-selling beer, now sits in fourth in overall rate of sales between April 2 and April 15, BeerBoard reported.
The partnership is here to stay, according to some experts, despite angry customers boycotting the brand.
The latest to show their rage is influencer, model and Trump supporter Bri Teresi, who took aim at Bud Light along with Honey Birdette – the lingerie label she used to model for – and Tampax.
The latter two are using biological males to promote their products and Teresi is done with the woke companies.
“Go woke, go broke,” Teresi says in a video while holding an AR-15 before turning and gunning down cans of beer, bras and tampons in protest.
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“I’m shooting at Honey Birdette lingerie, Tampax tampons & Budlight,” she wrote in the comments.
“These companies have all gone woke!,” Teresi continued. “Tampax tampons used a biological male to promote their tampons. Honey Birdette used a biological male to model their lingerie. And y’all know about Bud Light.”
Meanwhile, Bud Light isn’t the only company for which Mulvaney is causing problems.
Some are calling for boycotts of Maybelline after the trans activist posted a video on TikTok as a brand ambassador.
In the video, Mulvaney first appears with no makeup while wearing a robe.
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She begins using her Maybelline products before she is soon all dolled up in a dress, complete with flawless hair and makeup.
“Getting glam for my Day 365 show with @maybelline #maybellinepartner #dylanmulvaney #shorts,” the caption for the video read.
The latest partnership has resulted in a new boycott among users.
“So no more @Maybelline,” one person seethed. “Supporting womanface, is degrading and offensive to real women.”
Another added: “Maybe he’s born with it, maybe it’s Maybelline. The new face of Maybelline, ladies!”
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