Bulgari Introduces Kids To Art, And Donates A Portion Of Sales On World Children’s Day November 20

November 20 is World Children’s Day, and it’s a good day to shop at Bulgari. Ten percent of sales from Bulgari’s U.S. retail network on November 20 will be donated to benefit Save the Children’s Arte di Bulgari program, which supports arts programs in schools – including dance, sculpture, painting and visual arts. The program runs in conjunction with Save the Children’s existing literacy, math and youth enrichment programs after school, and engages local artists and experts from the community where the children live.

Earlier this year, Bulgari engaged a group of more than 1,200 children in a “World of Wonder” art project in which it asked them to depict their visions of what a world of wonder means to them. Answers ranged from “sunsets” and “butterflies” to “candyland.” As part of the project, the children were asked to paint their visions of a wonderful world. Over 80 of these imaginative paintings have been integrated into four digital art collages by artist Helena Soubeyrand. Based in Paris, Soubeyrand, a visual artist known for her signature linear illustrations, merges the children’s art with her own vision to create four unique digital artworks, to be displayed at a World Children’s Day event at Bulgari’s San Francisco boutique on November 17.

The workshop, hosted in local school districts in Fresno and San Bernardino counties in California, and Harris County in Texas, was led by Tamu McPherson, a digital creator and corporate social responsibility ambassador for Bulgari. “Creativity is important for children because it opens their minds and hearts, allowing them to use their imaginations to create scenarios that bring positivity into their worlds,” she says.

Since the beginning of Bulgari’s partnership with Save the Children in 2009, sales from its iconic Save the Children jewelry collection have raised more than $100 million globally to support over 2.2 million children through education and enrichment, emergency response, youth empowerment and poverty reduction programs.