BYD $11,450 EV hatchback revs up to reshape China’s first-car market

Unveiled at the Shanghai auto show this week, the Seagull drew big crowds with its neon yellow exterior and budget price tag. The 55kW motor provides around 190 miles (300 kilometers) of charge at a top speed of 80 miles per hour, while the 75kW motor bumps the range up to 250 miles. Features include a 10.1 inch rotating touchscreen, four air bags and bluetooth car keys. The Seagull has several competitors in the compact hatchback market, including the Bingo from General Motors Co.’s joint venture with Shanghai Automotive Industry Corp. and Wuling Motors Holdings Ltd., which starts from 59,800 yuan, and EV upstart Leapmotor’s T03, which goes for 65,800 yuan.

The launch of the sharply-priced Seagull comes as a price war embroils China’s car market, with some automakers discounting slow-moving models by up to 40%. BYD already dominates China’s EV market, accounting for six of the top 10 selling models in 2022. “BYD is adding pressure for other carmakers in the segment,” said Tu Le, managing director of automotive consultancy Sino Auto Insights. The Bingo is a strong competitor and has a lower price point, but the Seagull offers good value, he added.