Cadbury hides Creme Eggs worth up to £10k in UK supermarkets – but there’s a catch

Lyndsey Homer, Brand Manager for Cadbury Creme Egg, said: “When we celebrated our Golden Goobilee last year, we were absolutely blown away by the response to our golden eggs and this year, we wanted to continue that buzz in true Creme Egg fashion. 

“We’ve flipped our iconic ‘How Do you Eat Yours?’ tagline on its head, challenging our fans to resist the temptation of the nation’s favourite gooey chocolate egg in order to collect their prize. 

“Not only that, but we have doubled the potential prize offering and our team have taken the care to individually hand-dip these absolutely delicious half white and half milk chocolate Creme Eggs.”

With 200 million Cadbury Creme Eggs sold in the UK alone every year, die-hard fans are certain to be unwrapping each of them slower than ever to discover whether there is a ‘winning’ egg inside. 

But will they have the self-control to stop themselves eating a cash prize, or risk it all for a moment of un-regrettable enjoyment?