Carl Pei’s Nothing Wants To Take On Apple In The U.S. – SlashGear

With over 50% of the market, according to Counterpoint Research, Apple pretty much dominates the smartphone segment in the U.S. In second place is Samsung, which has roughly 30% market share. These numbers, however, don’t seem to bother Pei. In his interview with CNBC, Pei revealed his company’s intention to challenge the dominance of the iPhone in the U.S. market. Pei stopped short of revealing how he plans to do this, and how soon he expects this to happen. While there is no denying that Pei’s task sounds near-insurmountable right now, this is a battle that Pei is willing to wage.

One of the reasons for Pei to take this task is his concerns about the continuing dominance of Apple in the U.S. Pei says he is worried that Apple may end up gobbling up 80% of the smartphone market in the U.S. — turning it into a monopoly. In fact, he believes that Apple has been fairly successful at that, given the strong lock-in it enjoys among iOS users.

The CNBC report also explains why Nothing did not launch the Nothing Phone (1) in the U.S. region. According to Pei, for a company still in the startup phase, it was difficult for them to handle the unique carrier customizations and technical support aspects that needed to be addressed before launching the phone. Pei, however, revealed that his company has begun talking to several carriers in the U.S. — which should open up the possibility of a Nothing Phone officially making it to the U.S. in the near future.