Ceremonia Becomes the First Latinx-Owned Hair-Care Brand at Sephora

In case you weren’t aware already, Ceremonia is currently one of the most popular independent hair-care brands in the beauty world. Since its launch in late 2020, Swedish-Latinx founder Babba C. Rivera has been crafting scalp-enhancing elixirs, moisturizing hair oils, and nourishing shampoo-conditioner duos with ingredients rooted in her Latinx background, including aloe vera and yucca. Two years later, the brand has won an Allure Best of Beauty Award and is now the first-ever Latinx-owned hair-care brand to be sold at Sephora.

Now, you can shop Ceremonia’s entire line of curl- and wave-focused products and earn Sephora Beauty Insider points while doing so. Most of the products under the brand’s lineup cost $25 or less (excluding the $27 Pequi Curl Activator Styling Serum) and you can grab value sets for less than $40, too. Some items to check out include the Allure Best of Beauty-winning Guava Leave-In Conditioner, the scalp-clarifying Aceite de Moska Hair Oil & Scalp Massager Set, and the nifty, universal Collapsible Hair Diffuser de Rizos.

Now, a little less talking and a little more shopping. Below, take a look at Ceremonia’s must-have hair products that you can shop at Sephora right now:

Ceremonia Yucca & Witch Hazel Hydrating Shampoo

Ceremonia Cupuaçu & Castor Hydrating Conditioner

Ceremonia Guava Leave-In Conditioner

Cleanse your hair without over-stripping it of essential moisture with Ceremonia’s Yucca & Witch Hazel Hydrating Shampoo. This sulfate-free shampoo is spiked with oil-absorbing witch hazel and yucca extract to remove sebum buildup on your scalp, while cupuaçu butter moisturizes your hair.

Pair your new shampoo with the Cupuaçu & Castor Hydrating Conditioner. It has a lightweight silicone-free formula that’s infused with a trifecta of aloe vera, castor oil, and cupuaçu butter to intensely moisturize hair. The results: less frizz and shinier, softer hair after each wash.

There’s a reason why Ceremonia’s Guava Leave-In Conditioner won an Allure Best of Beauty Award in 2021. It has a weightless formula that tackles dryness with moisturizing avocado oil and blue agave extract. Meanwhile, antioxidant-rich guava extract protects your hair from free radical damage. 

Ceremonia Guava Rescue Spray

Ceremonia Oil Mist con Aloe Vera

Ceremonia Aceite de Moska & Scalp Massager Set

Before you reach for your hair tools, make sure you coat your hair with the Guava Rescue Spray. Just like the brand’s beloved leave-in conditioner, this heat protectant spray guards against heat damage with the help of antioxidant-rich guava extract, while avocado oil and aloe vera retain moisture for a softer feel and glossy finish.