Challenges ahead as Japan prepares to welcome tourists again after Covid-19

Despite the coronavirus pandemic, Japan’s national tourism agency says it is confident the target of 60 million annual visitors by 2030 set by the national government before the health crisis struck can still be achieved. Just under 32 million international visitors came to Japan in 2019.An analyst suggests, however, that reaching that target may not be as straightforward as the Japan National Tourism Organization (JNTO) believes and that more needs to be done to support the industry beyond the…

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