Champion Launches Rochester Flex Athleisure Line With Women in Mind

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Juggernaut global lifestyle brand Champion recently dropped their latest athleisure range Rochester Flex—designed to provide comfort and confidence for women everywhere.

The collection features ultra-flexible pieces that combine both fashion and function, without compromising on style. With its seamless stretch, the range offers a variety of trendy separates that can be mixed and matched with existing wardrobes, effortlessly taking you from the gym to the streets. 

Champion Rochester Flex campaign
Image via Champion

Champion Rochester Flex campaign
Image via Champion

The Rochester Flex line strikes the perfect balance between durability and comfort, with its moisture-wicking fabrics and supportive yet flexible designs. It’s a collection that has covered all the ‘basics’ bases—on offer are bralettes, crop tops, leggings and bike shorts—doused in a colour palette of soft pink, electric blue, caramel, charcoal and grey. 

The bralette has adjustable straps for customisable support, while the crop top, available in a both a short sleeve and sleek long sleeve, is a pullover style for easy dressing. The leggings and bike shorts, both offered in two signature lengths, are constructed with a squat-friendly knit made from recycled polyester yarn, ensuring you stay cool and dry even during the most intense workouts.

Champion Rochester Flex campaign
Image via Champion

An integral part of this range is also it’s prioritisation of sustainability. The high-quality construction and design of the Rochester Flex collection is one thing, but when it comes to production, Champion has also made an effort to be more environmentally friendly. The clothing is made with responsibly sourced cotton and recycled polyester, which helps to reduce the environmental impact of production.

Champion is a legacy brand with over 100 years of heritage and innovation in sports and lifestyle apparel, and since their inception, have kept women front of mind as inventors of both the sports bra and the iconic hoodie. Rochester Flex is the latest iteration of this philosophy, and Champion is on a mission to make every woman feel comfortable and confident in every way they move.

Champion Rochester Flex campaign
Image via Champion

Champion Rochester Flex campaign
Image via Champion

The all-encompassing Flex collection encourages wearers to flex their way and look good doing it too. Whether you’re preparing to hit a new personal best in the gym, running errands, or simply lounging at home, Rochester Flex offers versatility and comfort to women of all lifestyles.

The Rochester Flex range is now available both online and in Champion stores.

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